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Advertise
More Effectively
With Your Ad Trackers
Another
week has passed since the last article, "Use
The Ad Tracker In Your TrafficWave Account", and
we have more results. It's now time to start reviewing the
results our ad trackers are giving us, so that we can advertise
more effectively.
Keep
in mind that one of the main reasons to use any ad tracking
system, is to find out which resources are responsive, what
ads are working, etc.
When
you spend your time and money on advertising, no matter what
it is, you want to make sure that your advertising as effectively
as possible. Why spend time and money on advertising. Whether
it's the ads you write and/or the resources (safelists,
text
ad exchanges, traffic
exchanges, etc.), you want to get the best results possible,
and the best way to do that is to evaluate as many variables
of your advertising.
What
Is Your Ad Tracking Telling You?
To
make your advertising as effective as possible, you need to
know:
- Which ad is pulling the best results
- Which
advertising resource is more responsive
Which
website, splash page and/or capture page that you send the
prospects seems to be getting viewed the most and/or getting
clickthrus, etc.
As
I said in the last article, this is not rocket science BUT
it is SERIOUS business, and ad tracking is a tool that you
NEED in order to advertise effectively!
For
the purpose of this series of articles, we are using the ad
trackers in TrafficWave and promoting TrafficWave.
In
the last article, I showed you the results of the resources
that I used to advertise an ad. I also showed you the ad,
and where which capture page the link went to. I only used
one subject line that I also used as the one-line text ad
in the text ad exchanges.
In
this article, we're going to see the results of those sources,
plus analyze what the results mean.
I continued to use the same resources, and promoted thru them
at the same time. I varied my advertising times, i.e. morning,
afternoon, evening, weekdays, weekends, etc., but used all
the resources at the same time period.
What
I did find out is that Friday and Saturday evenings and nights
did not bring as many results as advertising Sunday evening
thru Thursday. I'm currently very busy on Sundays and Wednesdays,
so I don't get as much time to do my advertising on those
days, but I do when I can.
Now
let's get down to analyzing the results of my advertising
so far.
The
snapshots below were taken from my account on February 5,
2011
We'll
look at the Safelists advertising first:
The
only difference in the resources above, from the last article,
is that I started a paid solo campaign with Herculist on Feb.
4th, and since that campaign didn't actually start until a
few days after, we will ignore it for now. All the other resources
are the same.
The
Facts Speak For Themselves...
But
what are they saying?
From
a glance, certain resources are getting HUGE results, while
others are dismal at best.
DamnSmartMail
Safelists
Let's
start with the DamnSmartMail Safelists. I started using them
on January 26th, and out of 9 days (not counting Jan. 26th
or Feb. 5th, since I took the snapshot in the morning), I
only received 2 hits - Not Good, is it?
No,
it's not, especially since the other resources seem to have
done better, and some MUCH better! However, I will continue
to use them for a while since they are the type of safelists
that once you put your ad in, you can just login and send.
Everything is saved, including the subject line AND most of
them can be personalized (subject line and ad body).
The
bottom line is this - When I'm running short on time, these
are the last resources I'll get to, and if I don't get to
them, the facts show that it won't matter much.
I
mean, look at the statistics. Out of 9 days, and I'm using
21 safelists in this group, and I only have 2 results.
Now,
don't get me wrong, the owner of the DamnSmartMail Safelists
servers is Jane Mark. She is a serious marketer, and I have
used some of her other resources, and will continue to watch
and follow her movements. You can always learn from Jane,
but in this case, the facts show that these safelists aren't
panning out!
iPostAd
Safelist Submitter
The
next resource we're going to look at is iPostAd
Safelist Submitter. It is owned and operated by Val Burnett,
who I also have a LOT of respect for. Val was a major player
in the internet marketing resources arena when I got into
advertising online and she just keeps going...
But
again, the facts speak for themselves. I started using iPostAd
submitter on January 27th, and after 8 days (again, not counting
the Jan. 27th or Feb. 5th), I've received 17 results.
That's
better results compared to the DamnSmartMail safelists, but
when you look at the fact that there are over 2,600 safelists,
with a total membership of over 4,000,000 members (yes, FOUR
MILLION), then 17 results isnt good at all - is it?!
Another
issue here is that a lot of the lists in the iPostAd
Safelist Submitter have only a couple thousand members
each, and although I'm a Master level member of iPostAd, I'm
a free member of the safelists, so even though I can submit
to the safelists everyday thru iPostAd, my ad may actually
only get to the members of each list once a week or so.
Will
I continue to use iPostAd
Safelist Submitter? You betcha! This is the first ad I've
tested using iPostAd, and in years past, I would go thru the
entire list of safelists (yes, it took me several weeks) and
upgrade in the ones I thought I should so that my ad would
get to their members more often. It worked. My response rate
improved quite a bit.
At
this point, you could argue that maybe, just maybe, it could
be that my ad needs to be rewritten :-)
That's
a possiblity, yes, but before we go to that conclusion, let's
look at some more results...
J
& R Solo Sender
J
& R Solo Sender is the next resource, and in 11 days,
I received 29 hits (results, clicks on the link in the ad,
etc.). Is this better? Yes! Why? Because there are about only
270,000 members, so my ratio is much better with that safelist.
Without going into any mathematical formulas :-) you can see
that 29 hits from 270,000 is much better than 17 hits from
4,000,000.
Actually,
out of those 2,600+ safelists that are in iPostAds submitters,
the people are members of several of those safelists. I'm
a member of all 2,600, so how many others are? But even if
you cut that into a quarter, you're still talking about 1,000,000+
people. Right?
Yes,
but there are many people that don't even look at their emails,
etc., etc., etc. See, there are so many variables that need
to be pondered over that it could be mind boggling. Is your
head spinning yet? ;-)
The
main thing I want to point out in this article is this - You
want to how many people are clicking on those links to get
to your page. That's it for now! Which resources are getting
your ad to the people that are clicking on the link, and how
often are they seeing that ad. It takes people an average
of 7 times before they respond to an ad, so you need to get
that ad in front of them as often as possible.
Now
the other 3 resources (ListJoe,
Maryanne
Myers & the Regular
Safelists groups) have an unfair advantage of the previous
3. Why? Because, they mostly credit based, and that's a whole
different ball game! The mentality of the member is different
on the credit based advertising, even if that same person
is a member of regular safelists.
Let's
take me for example. I use different resources - free, paid,
credit based, regular, etc. Now as the member reading the
emails, I don't have the time to read every single one (we're
talking easily over 20,000+ daily), so when I do have time
to read, I open my emails based on the subject line, mostly.
There are times however, that I look for the credit based
safelists, THEN look at the subject line. I do that when I
don't have enough time, and/or need credits in certain lists.
I'm a paid member in quite a few, but I am free in several,
and paid or not, having credits in a safelist is always good
for when you want to mail consistently.
ListJoe
ListJoe
is a credit based safelist with just over 300,000 members,
it has shown to be EXTREMELY responsive! Now here is
the best part...
The
trial mailing I did (for $7) was only to 10,000 members. Now
credit based or not, 282 hits in 14 days is one heck of a
response!
It
is by far the best response I've seen in a long time!
Maryanne
Myers
Maryanne
Myers is another highly respected GIANT in internet marketing
and her resources are varied. She has regular and credit based
advertising resources - And my ads have ALWAYS pulled when
using her resources. Her lists and submitters are VERY responsive!
Look
at last week's and this week's results. Out of the 5 resources
I used, with about 65,000 members, I've received 359 hits
in 9 days. Great response!... And several of her resources
are "Set It and Forget It", so as an upgraded member,
I don't even have to login after I submit the ad the first
day... but I do because she has interesting stuff on her sites.
:-)
Regular
Safelists
The
Regular
Safelists group also include both regular and credit based
advertising. With an estimated 150,000+ total members in the
12 safelists, getting 491 hits in 14 days is really good.
I'm pleased with it.
Now,
let's look at the results of the Text Ad Exchanges:
As
with the safelists, there are notable differences with the
results of the Text
Ad Exchange advertising.
From
a glance, the better pulling resources are the Solo ads, and
they should be. All of the advertising shown above are credit
based, so everything is equal there.
The
difference is the Solo ads give the reader a lot more credits
when they click on the link, so the results should be much
greater. For example, wouldn't you click on the link that
gives you 250 credits versus one that gives you 50? Yes! :-)
So that's why you see such a large jump in response from the
Solos versus the Regular Text Ads.
With
the Text Link, you have to remember that these are 'one-liners'.
You have to get the attention of the reader with just one
line, so I normally use the same line that I use for the subject
line in my safelist and solo ads.
Whether
it's safelists,
text
ad exchanges, traffic
exchanges, ezine ads, etc., the main goal here is to get
my ad seen by people who will click on the link in the ad
to get to the site. So whichever media gives that result to
me, is the resource I will continue using.
So
you can see that by utilizing ad trackers and analyzing the
information they give you, you can advertise more effective.
After several weeks of testing, you'll know if you ad is really
pulling and which resources are responsive. That helps you
in deciding if you need to rewrite your ad and/or which resources
to keep using.
Ad
trackers are a valuable tool in your internet marketing, so
use them!
You
can log into your TrafficWave account, read the training articles
on them (there is even a training video on YouTube) and start
using them today!
And
ALWAYS keep tweaking your ad, change the subject line every
so often, rewrite the ad totally, if necessary. Write several
ads and test them all to see which one works the best, etc.
In
future articles, we'll discuss topics that include tracking
your ads from beginning to end, meaning seeing which resource
and ad your customer came from. I've outright asked them where
they saw the ad that joined from, but you can find out without
asking them by using ad tracking.
We'll
also discuss the differences in Regular Safelist advertising
and Contact Solo advertising and when to use Contact Solo
advertising (you don't want to use it all the time - It could
be a huge waste of money!)
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Julius Covington, Sr.
julius@onlineresourcecenter.com
304) 439-0496
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